2024
SOCIAL MEDIA ADVERTISING
Advertising Design
Marketing • Static Ads • Video Production • A/B Testing
At Wholesome Goods, I consistently exceed creative quotas for Meta advertising and social media management across the Cosy House Collection, PupGrade, and Pattern Wellness brands. I initially produced up to 50 static ads weekly; as I expanded into video production, my quota adjusted to 20 static ads to reflect my new responsibilities.
Through A/B testing, market research, and campaign analysis, I raised static ad profitability to match—and sometimes exceed—video performance, with some ads achieving a ROAS over 5.0.
Now, I also concept, storyboard, direct, and edit video ads in collaboration with a copywriter, using Adobe After Effects and Premiere Pro.
Throughout my time here, I've been recognized for my creative leadership, work ethic, and ability to consistently deliver results.
*All ads are property of Wholesome Goods Inc.*
VIDEO ADS
Lion's Men
Brand: Pattern Wellness
Pain points: Difficulty concentrating, slower thinking and problem solving, brain fog, lacking motivation and confidence.
Storyboard
Future Sleeper
Brand: Cosy House Collection
Pain points: Night sweats, budgeting.
Storyboard
Fall in Love
Brand: Cosy House Collection
Pain points: Night sweats, worn-out, uncomfortable sheets.
Storyboard
STATIC ADS
Cosy House Collection
PATTERN WELLNESS
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