2024
ARGAN OIL SEA SALT SPRAY
Packaging, wireframes, and prototypes for a new Argan Oil product - ensuring easy, beachy, beautiful waves!
Logo Design • Social Media Marketing • Packaging Design
CRAFTING A SEAMLESS BRAND EXPERIENCE
This project involved developing a cohesive brand experience for Argan Cosmetics' new Sea Salt Texturizing Spray. The goal was to design packaging and digital interfaces that reflect the product's natural, effortless beauty ethos. By integrating brand consistency across physical and digital touchpoints, the project showcases a holistic approach to product design and user experience.
THE BREIF
Imagine that Argan Cosmetics is launching a new product - Sea Salt Texturizing Spray! Infused with mineral-rich sea salt, this lightweight formula is perfect for effortlessly tousled, beachy waves. It’s perfect for all hair types, and so easy to use - just spray, tousle, and you’re ready!
Using the assets provided, design and mock-up a bottle for the Sea Salt Texturizing Spray. Then, design a product page to go along with it.
DELIVERABLES
Design should be consistent with Argan Cosmetic branding. Use provided typefaces, logo, and assets. Our websites are primarily viewed on mobile, so it’s important to create a responsive AND desktop version. Product Page should include multiple segments, which you may choose (features, testimonials, FAQ, etc.) Product Page does not need to follow the current layout of Argan Cosmetics’ website. The final deliverables should include the following:
2 Hero Images (Front and back of bottle) - 1080 x 1080px 1 Product Page for Mobile - 375px width
1 Product Page for Desktop - 1440px width
PROVIDED ASSETS
PACKAGING/PRODUCT DESIGN
The packaging design for the Sea Salt Spray aligns with Argan Cosmetics' existing brand identity, emphasizing simplicity and natural beauty.
EMBODYING NATURAL ELEGANCE
The bottle features a clean, modern aesthetic with subtle textures and a calming color palette, evoking the serene essence of beach waves. The label design ensures clarity and readability, providing essential product information while maintaining visual harmony.
DESKTOP UX/UI
The goal of this product page was to create a digital experience that aligns with a high-end, ingredient-conscious brand identity while ensuring intuitive navigation and streamlined product access.
UX APPROACH
I focused on clarity and visual storytelling, aiming to build trust and excitement in a single-scroll experience. Key user goals included learning about the product’s benefits, understanding its sourcing, and purchasing quickly without distractions. The design emphasizes visual hierarchy, smooth transitions, and accessibility.
Wireframes were developed early in the process to explore layout flow, information priority, and CTA placement. Every design decision—from photography styling to product language—was made to resonate with a health-conscious, aesthetics-driven customer.
MOBILE UX/UI
Recognizing the importance of mobile accessibility, the product page was designed with a mobile-first approach.
CREATING AN INTUITIVE MOBILE EXPERIENCE
The layout prioritizes user-friendly navigation, quick access to product details, and a streamlined purchasing process. Interactive elements, such as expandable FAQs and customer testimonials, enhance user engagement. The design ensures that users can effortlessly explore and purchase the product on their mobile devices.
