Argan Oil Sea Salt Spray
A new product launch designed to bring effortless texture and nourishment into an established cosmetic brand.
Overview
Released
Jul 21, 2023
Industry
Fashion
Disciplines
Tools
The Argan Oil Sea Salt Spray was developed to meet growing consumer demand for natural texture products that enhance waves without dryness or stiffness. The goal was to introduce a styling product that felt nourishing, beach-inspired, and elevated—bridging performance and luxury.
The resulting experience pairs warm coastal visuals with clean layouts, reinforcing the product’s promise of soft texture, hydration, and movement.
The Challenge
Launching a new product within an established brand required careful balance. The challenge was to create something fresh and trend-aware while maintaining brand recognition and trust.
Key constraints included:
Avoiding visual inconsistency within the existing product line
Clearly differentiating the spray from similar market offerings
Communicating benefits quickly in a crowded digital space
I built on existing brand elements while introducing lighter, more dynamic visual moments inspired by coastal environments. Warm neutrals and oceanic blues were paired with energetic product photography to suggest movement and texture.
The digital experience emphasizes clarity and flow, guiding users from discovery to purchase with minimal friction while reinforcing the product’s core benefits.
Define, Design, and Deliver
The brief called for a styling product that:
Enhances natural waves and texture
Feels lightweight and nourishing
Appeals to modern, ingredient-conscious consumers
Integrates seamlessly into the brand’s existing catalog
Design needed to communicate ease, authenticity, and performance—without relying on overly trendy or disposable aesthetics.
Form Meets Function
The packaging design balances warmth and simplicity, using natural tones and clean typography to convey quality and approachability. Label hierarchy was carefully considered to ensure key benefits were readable both online and in-hand.
The bottle design reinforces usability while remaining visually consistent with the rest of the brand’s product line.
Movement, Texture, and Light
Product imagery was designed to evoke motion and effortlessness. Environmental lighting, water splashes, and coastal backdrops visually reinforce the spray’s promise of natural texture and hydration.
These visuals were optimized for use across web, mobile, and marketing collateral, ensuring consistency at every touchpoint.
From Curiosity to Confidence
The user flow was designed to guide customers intuitively from product discovery to purchase. Clear value propositions, ingredient highlights, and social proof are layered progressively, reducing decision fatigue and building trust.
Each step reinforces why the product fits into the user’s routine—not just what it does.
Structure Before Style
Wireframes focused on clarity, scannability, and hierarchy. Emphasis was placed on:
Above-the-fold product education
Seamless transitions between content sections
Clear calls-to-action optimized for mobile users
This foundation ensured the final design remained user-centered and conversion-focused.
A Polished Digital Experience
The final screens translate strategy into a visually engaging shopping experience. Soft color gradients, dynamic imagery, and generous spacing create a calm yet compelling interface.
The product page highlights benefits quickly while allowing deeper exploration for users seeking detailed information.
A Confident Product Launch
The final solution successfully introduced the sea salt spray as a natural extension of the brand, strengthening the overall product lineup while appealing to both existing and new customers.
A Scalable Design System
Design decisions made during this project created a flexible framework that can support future product launches, seasonal campaigns, and digital updates without visual fragmentation.
