Project
Overview
Released
Jul 21, 2023
Industry
Fashion
Service
Product Design
Tools
Designing a brand that lives at the intersection of fantasy and wearability required careful balance. The visual system needed to feel bold and otherworldly without alienating everyday customers, while the product design had to remain lightweight, durable, and comfortable.
At the same time, the brand needed to scale across multiple environments: social media, e-commerce, and physical markets—without losing cohesion or clarity.
400+
WEBSITE
CONVERSION RATE
5
COUNTRIES
OF CUSTOMERS
100%
PER TIKTOK
LIKE RATIO
Branding
The visual identity combines deep natural tones with soft neutrals and muted metallic accents, grounding the brand in nature while maintaining a sense of magic. Typography pairs elegance with edge, supporting both editorial storytelling and functional layouts.
Supporting graphics, iconography, and imagery were designed as modular components—allowing the system to adapt seamlessly across packaging, web, and marketing materials.
Website
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner Framer.
Responsive Design
CMS Implementation
SEO Optimization
Cross-Browser Compatibility
Our inventive utilization of advanced technology, including a proprietary content management system (CMS), facilitated the seamless customization of reports within the resource center. This not only enhanced content management capabilities but also contributed to a more fluid and intuitive user experience.
Similar to other projects, we provided three different explorations based on the information we have. The final solution ended up being parts of everything combined into a single design, although one exploration was selected as primary.
The inception of this venture involved a strategic restructuring of the resource center's navigation and user experience. As we transitioned into the development phase, our team, in collaboration with our design partner InnovateCraft, leveraged innovative solutions to create a dynamic and comprehensive system.
Integrating bespoke features tailored to ElevateHub's unique needs, we implemented a novel approach to categorize resources.
Years of Experience
12
+
Number of Completed Projects
250
+
Awards and Recognition
60
+
Employee satisfaction
5.0
Discover My Design Odyssey
Each interface serves as a canvas for subsequent interactions.
